Working with the Massachusetts Environmental Trust, Shields proposed a marketing campaign that would drive awareness to organizations all over the Commonwealth that work to protect our waterways and coastal ecosystems. Beginning with the design of a landing page and internet ad banners. The Facebook component had been so successful that Campaign II focused solely on the creation of a broader Facebook Ad Campaign.
Jumping off of the work we had begun with Bill Hinkley for the Massachusetts Environmental Trust, Kim Tilas hired us to create a video that would appear in the RMVs across the commonwealth. A script was written and whale footage was sourced through Kim and other resources. Our senior designer Ali Stevenson created the informational graphics that appear throughout the video. Once the storyboard was approved, our video partner streamed together the video elements, incorporating the desired motion graphics.
MET Whale Plate