During the month leading up to Giving Tuesday, Shields developed a digital campaign for Lahey Hospital and Medical Center. A campaign logo was created and all graphics jumped off from there. Web banners and headers were created for the Lahey website. Three animated MP4 files for use on social media were generated. The process included storyboarding, asset creation and animation. Storyboarding and asset creation for three video Interviews (45 seconds each) were also generated and handed off for production. 15 Social Media Posts for use in Facebook Advertising and organic posts were also designed.

Lahey Health Giving Tuesday Campaign

Lahey Health Giving Tuesday Campaign