New England Coffee asked Shields to help them with their packaging design, POP, print advertising and collateral materials when they were in between in-house graphic designers. One of our tasks was to design packaging for a specialty coffee which was sold only in the winter. For this, we were given the liberty of deviating from their branded look. We were able to incorporate a variation of their logo and metallic inks in order to convey the feeling of the time of year.