Shields developed the identity package for the tourism organization, Destination Plymouth. The look and the feel of these materials served as the foundation for their visual image going forward, thus ensuring consistency and a strong brand identity. The colors are playful and bright, echoing the fun sights and activities (one being a visit to the Mayflower) to be found in Plymouth. Destination Plymouth’s Shopping, Dining and Activites Guide is a publication that Shields designs annually. It highlights restaurants, shops, art, museums, monuments, activities and events in historical Plymouth and its surrounding communities in Plymouth County. This piece features both brief descriptions of members and attractions, as well as a custom map that indicates points of interest. Each year this map is updated to reflect changes. It serves as an easy to manage walking and resource guide for those who make Plymouth their home or for those who have chosen to make “America’s Hometown” their home away from home.  It is also translated into a mobile app available for download.